Cui, Yuan; Kim, Seungwoon; Feng, Shi - In: Journal of Hospitality and Tourism Technology 14 (2022) 1, pp. 37-52
Purpose This study aims to explore the success factors of tourism performing arts (TPA) programs by analyzing a large data set of online reviews. Design/methodology/approach A total of 195,230 reviews from Ctrip.com were collected and preprocessed. A deep learning method was leveraged to...
