Doğan, Seden; Basaran, Murat Alper; Kantarci, Kemal - In: Journal of Hospitality and Tourism Technology 11 (2020) 2, pp. 291-311
Purpose Fuzzy rule-based system (FRBS), a soft computing method used for big data analysis, is used to determine which single hotel attribute or interrelated hotel attributes used in Travel 2.0 data play a role on price–performance (PP). Design/methodology/approach FRBS, based on fuzzy set...
