Viñán-Ludeña, Marlon Santiago; de Campos, Luis M. - In: Journal of Hospitality and Tourism Technology 13 (2022) 5, pp. 907-921
Purpose The main purpose of this paper is to analyze a tourist destination using sentiment analysis techniques with data from Twitter and Instagram to find the most representative entities (or places) and perceptions (or aspects) of the users. Design/methodology/approach The authors used 90,725...