Purpose This study aims to explore the success factors of tourism performing arts (TPA) programs by analyzing a large data set of online reviews. Design/methodology/approach A total of 195,230 reviews from Ctrip.com were collected and preprocessed. A deep learning method was leveraged to...

Purpose The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty. Design/methodology/approach A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and...