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  • Search: subject:"综合度假村品牌体验"
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Affective elaboration 1 Beziehungsmarketing 1 Brand 1 Brand management 1 Cognition 1 Consumer behaviour 1 Emotion 1 Kognition 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Relationship marketing 1 brand relationship quality 1 cognitive elaboration 1 integrated resort brand experience 1 品牌关系质量 1 情感阐述 1 综合度假村品牌体验 1 认知阐述 1
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English 1
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Ahn, Jiseon 1 Back, Ki-Joon 1
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The service industries journal 1
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The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon; Back, Ki-Joon - In: The service industries journal 40 (2020) 3/4, pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
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