Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"臉書"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Facebook
2
Konsumentenverhalten
2
Social Web
2
Social web
2
臉書
2
Advertising
1
Advertising effects
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Social network
1
Soziales Netzwerk
1
Uses and gratifications paradigm
1
Werbewirkung
1
Werbung
1
advertising format
1
advertising recognition
1
calls to action
1
innovation diffusion theory
1
mobile social network service applications (apps)
1
social media
1
social networking sites
1
使用與滿足範型
1
創新擴散理論
1
廣告
1
廣告格式
1
廣告認知
1
社交網站
1
社群媒體
1
行動呼籲
1
行動社會網絡服務應用系統
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Chin-I.
1
Chen, Tser Yieth
1
Cheng, Kai-Hong
1
Lin, Hsin-Hui
1
Shih, Ying-Wei
1
Wang, Yi-Shun
1
Yeh, Tsai Lien
1
Yen, Wan-Chu
1
more ...
less ...
Published in...
All
The service industries journal
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser Yieth
;
Yeh, Tsai Lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
2
Factors affecting users' continuance intention of mobile social network service
Yen, Wan-Chu
;
Lin, Hsin-Hui
;
Wang, Yi-Shun
;
Shih, Ying-Wei
- In:
The service industries journal
39
(
2019
)
13/14
,
pp. 983-1003
Persistent link: https://www.econbiz.de/10012205923
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
