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How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser Yieth
;
Yeh, Tsai Lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
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