Kwon, Wooseok; Lee, Minwoo; Back, Ki-Joon; Lee, Kyung Young - In: Journal of Hospitality and Tourism Technology 12 (2021) 2, pp. 177-195
Purpose This study aims to uncover how heuristic information cues (HIC) and systematic information cues (SIC) of online reviews influence review helpfulness and examine a moderating role of social influence in the process of assessing review helpfulness. In particular, this study conceptualizes...
