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  • Search: subject:"购买行为"
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Year of publication
Subject
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购买行为 2 Difference-in-difference 1 Fast-food 1 Mobile application 1 Perceived safety risk 1 Purchase behaviour 1 Purchasing behavior 1 Quasi-experiment 1 Quick-service restaurants 1 Self-ordering kiosk 1 Technology acceptance 1 Technology adoption 1 Trust 1 信任 1 准实验 1 双重差分法 1 快餐 1 快餐店 1 感知的安全风险 1 科技接纳 1 移动应用 1 自助点餐机 1
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Article 2
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research-article 2
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English 2
Author
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Baba, Noradzhar 1 Chen, Yanhong 1 Hanafiah, Mohd Hafiz 1 Liu, Luning 1 Mohd Shahril, Aslinda 1 Zhang, Zhenyuan 1 Zulkifly, Muhammad Izzat 1
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Journal of Hospitality and Tourism Technology 2
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Other ZBW resources 2
Showing 1 - 2 of 2
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The impact of mobile applications on airline ticket purchasing behavior: a quasi-experiment
Chen, Yanhong; Liu, Luning; Zhang, Zhenyuan - In: Journal of Hospitality and Tourism Technology 14 (2023) 5, pp. 838-856
Purpose This paper aims to investigate the causal inferences between mobile application adoption and changes in travelers’ purchasing behavior regarding services supported by the travel and tourism industry. Design/methodology/approach Using a quasi-experiment conducted by an airline, data...
Persistent link: https://www.econbiz.de/10014874158
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Cover Image
Investigating customer acceptance, usage, trust, and perceived safety risk of self-ordering kiosk technology in Malaysian quick-service restaurants during COVID-19 pandemic
Baba, Noradzhar; Hanafiah, Mohd Hafiz; Mohd Shahril, Aslinda - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 309-329
Purpose The purpose of this study is to empirically examine the interrelationship between customer acceptance and usage of self-ordering kiosks, purchase behaviour and post-purchase behaviour in quick-service restaurants. This study also hypothesised that the perceived safety risk moderates the...
Persistent link: https://www.econbiz.de/10014874247
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