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~subject:"Beziehungsmarketing"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Beziehungsmarketing
Relationship marketing
6
Computer-assisted marketing
5
IT-gestütztes Marketing
5
Betriebliches Informationssystem
3
Business intelligence system
3
Consumer behaviour
3
Data model
3
Datenmodell
3
Knowledge management
3
Konsumentenverhalten
3
Management information system
3
Management-Informationssystem
3
Wissensmanagement
3
Call centre
2
Callcenter
2
Customer value
2
E-Mail
2
E-mail
2
Kundenwert
2
ARCH model
1
ARCH-Modell
1
B-to-B-Marketing
1
Business network
1
Business process management
1
Business-to-business marketing
1
Customer acquisition
1
Customer analysis
1
Delphi technique
1
Delphi-Methode
1
Direct marketing
1
Direktmarketing
1
Experiment
1
Financial services
1
Finanzdienstleistung
1
Information provision
1
Information system
1
Information value
1
Informationssystem
1
Informationsversorgung
1
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Book / Working Paper
6
Type of publication (narrower categories)
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Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Language
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English
6
Author
All
Van den Poel, Dirk
6
Coussement, Kristof
3
Baecke, Philippe
2
Benoit, Dries F.
2
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
SpringerLink / Bücher
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
11
Springer eBook Collection / Business and Economics
11
Journal of retailing and consumer services
10
International journal of business information systems : IJBIS
9
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
Gabler Edition Wissenschaft
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Schriftenreihe Studien zur Wirtschaftsinformatik
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Berichte aus der Wirtschaftsinformatik
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Decision support systems : DSS ; the international journal
3
International journal of business innovation and research
3
International journal of electronic business
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management for Professionals
3
Mit 60 Tabellen
3
Premier reference source
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The international review of retail, distribution and consumer research
3
Business Engineering
2
Business process management journal
2
Consumer information systems and relationship management : design, implementation, and use
2
Diskussionsbeiträge aus dem Institut für Wirtschaft und Verkehr
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Electronic markets : the international journal on networked business
2
Enterprise information systems and technology
2
European journal of operational research : EJOR
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Gabler-Edition Wissenschaft
2
HMD : Praxis der Wirtschaftsinformatik
2
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ECONIS (ZBW)
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Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
2
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
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