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  • Search: subject:"2012 Olympic Games"
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Year of publication
Subject
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2012 Olympic Games 3 London 3 Sport event 3 Sportveranstaltung 3 Big event 2 Großveranstaltung 2 Brand 1 Brand coherency 1 Brand image 1 Brand management 1 Co-branding 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Designation of origin 1 Destination management 1 Destinationsmanagement 1 East London 1 Event marketing 1 Event-Marketing 1 Großbritannien 1 Herkunftsbezeichnung 1 Konsumentenverhalten 1 London 2012 1 Markenartikel 1 Markenführung 1 Markenimage 1 Mega-events 1 Place image 1 Social representations 1 Sport 1 Sportmarketing 1 Sports 1 Sports marketing 1 Stakeholder 1 United Kingdom 1 brand consistency 1 brand identity 1 brand image 1 brand perceptions 1
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Online availability
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Undetermined 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3 Undetermined 1
Author
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Bodet, Guillaume 2 Kenyon, James Andrew 2 Calvo, Sara 1 Chen, Shushu 1 Manoli, Argyro Elisavet 1 Misener, Laura 1
Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management 1 Journal of strategic marketing 1 Local Economy 1 Sport management review 1
Source
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ECONIS (ZBW) 3 RePEc 1
Showing 1 - 4 of 4
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Event leveraging in a nonhost region : challenges and opportunities
Chen, Shushu; Misener, Laura - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10012175701
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Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London
Kenyon, James Andrew; Bodet, Guillaume - In: Sport management review 21 (2018) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10011871280
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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London 2012: Missed out on Olympics contracts? A case study of ethnic minority organisations in East London
Calvo, Sara - In: Local Economy 29 (2014) 1-2, pp. 82-97
Although London’s golden summer of sport is now over, the question arises, what has been the legacy of the 2012 Games for ethnic minority organisations? The London 2012 Olympic and Paralympic Games were seen as an opportunity; a potential catalyst for the regeneration of East London,...
Persistent link: https://www.econbiz.de/10011139387
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