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Search: subject:"360° video"
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360° video
2
Advertising effects
1
Altruism
1
Altruismus
1
Attitude toward climate change
1
Brand image
1
Brand management
1
Charitable organization
1
Charity
1
Climate change
1
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Computerspiel
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Consumer behaviour
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Cybersickness
1
Emotion
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Environmental awareness
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Environmental consciousness
1
Environmental management
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Fundraising
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Gemeinnützige Organisation
1
Greenhouse gas emissions
1
Immersive 360° video
1
Klimaschutz
1
Klimawandel
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
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Mediation
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Meinung
1
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Product Placement
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Product placement
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Treibhausgas-Emissionen
1
Umweltbewusstsein
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Umweltmanagement
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Video game
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Virtual reality
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Virtuelle Realität
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Bouzaabia, Rym
1
Brown, Adam D.
1
Henritze, Evan
1
Konrath, Sara
1
Kožuh, Ines
1
Martingano, Alison Jane
1
Nouri, Imed
1
Pavlič, Jani
1
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Journal of consumer behaviour
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Journal of social marketing : JSOCM
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ECONIS (ZBW)
3
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Consumers' responses to placed brands in
360
°
video
: the impacts of perceived control and presence, moderated by immersion
Pavlič, Jani
;
Kožuh, Ines
;
Tomažič, Tina
- In:
Journal of consumer behaviour
24
(
2025
)
4
,
pp. 1915-1929
Persistent link: https://www.econbiz.de/10015456521
Saved in:
2
The impact of immersive
360
°
video
on environmental awareness and attitude toward climate change : the moderating role of cybersickness
Nouri, Imed
;
Zorgati, Hajer
;
Bouzaabia, Rym
- In:
Journal of social marketing : JSOCM
15
(
2025
)
2/3
,
pp. 175-194
Persistent link: https://www.econbiz.de/10015423837
Saved in:
3
The limited benefits of using virtual reality 360° videos to promote empathy and charitable giving
Martingano, Alison Jane
;
Konrath, Sara
;
Henritze, Evan
; …
-
2023
Persistent link: https://www.econbiz.de/10014384441
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