This is a case study about a fast food company whose aggressive growth in thepast has left it vulnerable and unable to cope with the results of its expansion. Thisquickservice restaurant chain has been lauded by many business gurus for itsinnovation, efficiency and its focus on customer service....

100% Customer Satisfaction is one of the most critical challengesmanagement in large, metropolitan health-care facilities will face as theymove into the next century. To achieve this goal, managers and administrators need to measure the quality of service they provide in theirfacilities, analyze...

The main thrust of this study was to decide if certain strategies exist that havesignificant impact on profit in a lodging establishment. In reviewing the literature it didnot contain any conceptual plan for operating a lodging facility completely. However,as noted in the literature review,...

The art and science of business promotion (later calledsales promotion - and in contemporary usage, now a componentof marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline.The processes of attracting business to a...