Search Results - subject:"A/B testing"

Unwitting participants at our expense : A/B testing and digital exploitation

Zou, Tengjian; Gokhan Ertug - In: Business & society 63 (2024) 7, pp. 1513-1517

Persistent link: https://www.econbiz.de/10015055830

Probability-based A/B testing with Adaptive Minimax Regret (AMR) criterion for long-term customer metrics

Abe, Makoto - 2024

Persistent link: https://www.econbiz.de/10015055882

Always valid inference : continuous monitoring of A/B tests

Johari, Ramesh; Koomen, Pete; Pekelis, Leonid; Walsh, David - In: Operations research 70 (2022) 3, pp. 1806-1821

Persistent link: https://www.econbiz.de/10013366258

Website Design and Trust Elements: A/B Testing on a Start-up's Website

Schmitt, Lars; Haupenthal, Isabel; Bin Ahmed, Faisal - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 7 (2021) 1, pp. 166-177

-life context. Therefore, we have applied the method of A/B testing to the website of a fictive start-up. Trust elements were placed …

Persistent link: https://www.econbiz.de/10013336923

Website design and trust elements : A/B testing on a start-up's website

Schmitt, Lars; Haupenthal, Isabel; Ahmed, Faisal Bin - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 166-177

-life context. Therefore, we have applied the method of A/B testing to the website of a fictive start-up. Trust elements were placed …

Persistent link: https://www.econbiz.de/10013170342

Regression Adjustments for Estimating the Global Treatment Effect in Experiments with Interference

Chin, Alex - In: Journal of Causal Inference 7 (2019) 2

Abstract Standard estimators of the global average treatment effect can be biased in the presence of interference. This paper proposes regression adjustment estimators for removing bias due to interference in Bernoulli randomized experiments. We use a fitted model to predict the counterfactual...

Persistent link: https://www.econbiz.de/10014610879

Experimentation and startup performance : evidence from A/B testing

Koning, Rembrand; Hasan, Sharique; Chatterji, Aaron - 2019

Persistent link: https://www.econbiz.de/10012109180

Experimentation and startup performance : evidence from A/B testing

Koning, Rembrand; Hasan, Sharique; Chatterji, Aaron - 2019

Persistent link: https://www.econbiz.de/10012120781