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  • Search: subject:"A/B-Testing"
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Year of publication
Subject
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A/B testing 20 Experiment 20 A/B Testing 5 Consumer behaviour 5 Decision 5 Entscheidung 5 Konsumentenverhalten 5 Online retailing 5 Online-Handel 5 Theorie 5 Theory 5 Internet marketing 4 Online-Marketing 4 Statistical test 4 Statistischer Test 4 Strategisches Management 4 A/B-Testing 3 Advertising effects 3 Big Data 3 Decision theory 3 Digitalisierung 3 E-commerce 3 Electronic Commerce 3 Entscheidungstheorie 3 Estimation theory 3 Feldforschung 3 Field research 3 Schätztheorie 3 Statistical theory 3 Statistische Methodenlehre 3 Strategic management 3 Website 3 Werbewirkung 3 e-commerce 3 field experiments 3 Advertising 2 Agile Frameworks 2 Artificial intelligence 2 Backlog Ticketing Stand-up 2 Bayes-Statistik 2
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Online availability
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Undetermined 21 Free 10 CC license 2
Type of publication
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Article 23 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 20 Aufsatz in Zeitschrift 20 Arbeitspapier 4 Graue Literatur 4 Non-commercial literature 4 Working Paper 4 Aufsatzsammlung 2 Article 1 research-article 1
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Language
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English 27 German 4 Undetermined 1
Author
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Berman, Ron 3 Hasan, Sharique 3 Chatterji, Aaron 2 Feit, Elea McDonnell 2 Golyaev, Konstantin 2 Haupenthal, Isabel 2 Hoffmann, Sascha 2 Koning, Rembrand 2 Schmitt, Lars 2 Schwartz, Eric M. 2 Spreer, Philipp 2 Abe, Makoto 1 Abernethy, Jacob 1 Ahmed, Faisal Bin 1 Azevedo, Eduardo M. 1 Banerjee, Akshina 1 Bates, Kenneth 1 Bin Ahmed, Faisal 1 Bojinov, Iavor 1 Bradlow, Eric T. 1 Byambadalai, Undral 1 Campbell, Colin L. 1 Chin, Alex 1 Chitalia, Parag 1 Fader, Peter 1 Gokhan Ertug 1 Gregurec, Iva 1 Haefele, Stacey 1 Hall, Todd 1 Hayakawa, Yuta 1 Hosanagar, Kartik 1 Jayaraman, Neeraj 1 Johari, Ramesh 1 Kalfountzou, Eleni 1 Khenfer, Jamel 1 Koomen, Pete 1 Loecher, Markus 1 Maity, Sudeep 1 Mandić, Miroslav 1 Mao, David 1
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Published in...
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Marketing science 5 Jahrbücher für Nationalökonomie und Statistik 2 Working papers / Harvard Business School, Division of Research 2 Business & society 1 Business horizons 1 CIRJE discussion papers / F series 1 ENTRENOVA - ENTerprise REsearch InNOVAtion 1 ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 1 Econometric reviews 1 Information systems research : ISR 1 Interfaces : the INFORMS journal on the practice of operations research 1 International journal of market research 1 Journal of Causal Inference 1 Journal of economic theory 1 Journal of organization design : JOD 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Market : review for marketing theory and practice 1 Operations research 1 Working paper / National Bureau of Economic Research, Inc. 1 ZRFC : risk, fraud & compliance ; Prävention und Aufdeckung in der Compliance-Organisation 1 Zagreb international review of economics & business 1
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Source
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ECONIS (ZBW) 29 Other ZBW resources 2 EconStor 1
Showing 1 - 10 of 32
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Regression adjustment for estimating distributional treatment effects in randomized controlled trials
Oka, Tatsushi; Yasui, Shota; Hayakawa, Yuta; … - In: Econometric reviews 45 (2026) 1, pp. 2-17
Persistent link: https://www.econbiz.de/10015554928
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Reliable switchback experiments with rerandomization for auction environments at Procter & Gamble
Ni, Tu; Kalfountzou, Eleni; Bojinov, Iavor - 2025
Persistent link: https://www.econbiz.de/10015456088
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PsyConversion® : die Psychologie von Entscheidungen - 131 Behavior Patterns verstehen und erfolgreich im digitalen Vertrieb nutzen
Spreer, Philipp - 2025 - 3. Auflage
Das Standardwerk für ein tiefes Verständnis von digitalen Kundenentscheidungen: PsyConversion® vereint aktuelle Erkenntnisse aus Verhaltensforschung, Psychologie und Neurowissenschaften und liefert Hunderte von praktischen Beispielen, wie Sie diese für User-Experience-Design,...
Persistent link: https://www.econbiz.de/10015440812
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Unwitting participants at our expense : A/B testing and digital exploitation
Zou, Tengjian; Gokhan Ertug - In: Business & society 63 (2024) 7, pp. 1513-1517
Persistent link: https://www.econbiz.de/10015055830
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Probability-based A/B testing with Adaptive Minimax Regret (AMR) criterion for long-term customer metrics
Abe, Makoto - 2024
Persistent link: https://www.econbiz.de/10015055882
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Digital Product Management : Frameworks - Tools - Cases
Hoffmann, Sascha (ed.) - 2024
discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product … Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership …
Persistent link: https://www.econbiz.de/10015053266
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Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele
Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage
Discovery -- Validierung von Produktideen -- Product Delivery -- Growth -- Produktänderungen -- A/B-Testing im digitalen …; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden …
Persistent link: https://www.econbiz.de/10014415157
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The language that drives engagement : a systematic large-scale analysis of headline experiments
Banerjee, Akshina; Urminsky, Oleg - In: Marketing science 44 (2025) 3, pp. 566-592
Persistent link: https://www.econbiz.de/10015442401
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An investigation of p-hacking in e-commerce A/B testing
Miller, Alex P.; Hosanagar, Kartik - In: Information systems research : ISR 36 (2025) 3, pp. 1691-1717
Persistent link: https://www.econbiz.de/10015554254
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Always valid inference : continuous monitoring of A/B tests
Johari, Ramesh; Koomen, Pete; Pekelis, Leonid; Walsh, David - In: Operations research 70 (2022) 3, pp. 1806-1821
Persistent link: https://www.econbiz.de/10013366258
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