Fashion designers and retailers often employ celebrities as endorsers due to celebrities’ power to influence consumer attitudes, drive sales and command loyalty. This power may be predicated on the transfer of a celebrity’s perceived personality to the promoted brand, thus enhancing consumer...

Purpose – The purpose of this paper is to investigate the retail marketing strategies of one fashion retailer as they are applied in two national markets, and to identify means by which international retailer success may be assured. Design/methodology/approach – The paper is a qualitative...

Purpose: This study seeks to explore the financial priorities, financial planning and control practices in locally-established voluntary organisations (LVOs) in a developing country context. Design/methodology/approach: Two data collection methods are used to gather views from the LVO...

Purpose – The paper aims to define the components crucial to international fashion retailer success and to establish how these components may be practically managed by a firm in order to achieve success. Design/methodology/approach – The paper employs a case study approach. Findings – The...

Of all the international retailers, luxury fashion retailers are typically the most prolific as measured by the number and diversity of foreign markets in which they operate. Furthermore, for most, the contribution of foreign sales to total sales is equal to, if not greater than, that achieved...