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  • Search: subject:"ADO framework"
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Year of publication
Subject
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Bibliometrics 2 Bibliometrie 2 customer behaviour 2 customer experience management 2 digital devices 2 omnichannel management 2 systematic literature review 2 ADO framework 1 Beziehungsmarketing 1 Consumer behaviour 1 Internet 1 Konsumentenverhalten 1 Multichannel strategy 1 Multikanalvertrieb 1 Online retailing 1 Online-Handel 1 Phygital label 1 Phygital transformation 1 Relationship marketing 1 Systematic literature review 1 TCM-ADO framework 1 TCM‐ADO framework 1
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Online availability
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Free 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3
Author
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Wolf, Lukas 2 Di Bernardo, Irene 1 Marzullo, Marialuiza 1 Mele, Cristina 1 Russo Spena, Tiziana 1
Published in...
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International Journal of Consumer Studies 1 International journal of consumer studies 1 Italian journal of marketing : ITJM 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
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Device‐mediated customer behaviour on the internet: A systematic literature review
Wolf, Lukas - In: International Journal of Consumer Studies 47 (2023) 6, pp. 2270-2304
The proliferation of smartphones, tablets and other digital devices in addition to traditional computers has transformed the Internet into a device‐mediated environment. While these devices provide immediate access to similar Internet sources, they differ significantly in their...
Persistent link: https://www.econbiz.de/10014503833
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Cover Image
Device-mediated customer behaviour on the internet : a systematic literature review
Wolf, Lukas - In: International journal of consumer studies 47 (2023) 6, pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
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Cover Image
The phygital transformation : a systematic review and a research agenda
Mele, Cristina; Russo Spena, Tiziana; Marzullo, Marialuiza - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 323-349
Persistent link: https://www.econbiz.de/10014330961
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