EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"ADVERTISING"
Narrow search

Narrow search

Year of publication
Subject
All
Online-Marketing 2,934 Internet marketing 2,927 Advertising 2,442 Werbung 2,226 Konsumentenverhalten 2,049 Consumer behaviour 2,040 Werbewirkung 1,660 Advertising effects 1,644 Social Web 1,563 Social web 1,563 Theorie 781 Theory 751 Online retailing 622 Online-Handel 622 advertising 615 E-commerce 550 Electronic Commerce 548 Marketingmanagement 462 Marketing management 461 Brand management 459 Markenführung 459 Internet 401 Internationales Marketing 375 International marketing 373 Markenimage 358 Brand image 356 Marketing 344 Beziehungsmarketing 340 Relationship marketing 340 Brand 317 Viral marketing 315 Virales Marketing 315 Markenartikel 311 Digital platform 227 Digitale Plattform 227 Preismanagement 220 Pricing strategy 220 Search engine 205 Suchmaschine 204 social media 195
more ... less ...
Online availability
All
Free 7,318 CC license 462
Type of publication
All
Book / Working Paper 5,122 Article 2,143 Other 46 Journal 7
Type of publication (narrower categories)
All
Article in journal 1,640 Aufsatz in Zeitschrift 1,640 Working Paper 1,166 Graue Literatur 1,139 Non-commercial literature 1,139 Arbeitspapier 1,003 Hochschulschrift 133 Article 107 Thesis 103 Conference paper 45 Konferenzbeitrag 45 Aufsatz im Buch 24 Book section 24 Collection of articles of several authors 22 Sammelwerk 22 Conference Paper 21 Aufsatzsammlung 20 Collection of articles written by one author 17 Sammlung 17 Amtsdruckschrift 7 Government document 7 Konferenzschrift 7 Congress Report 6 Case study 5 Fallstudie 5 Bibliografie enthalten 4 Bibliography included 4 Forschungsbericht 4 Amtliche Publikation 2 Lehrbuch 2 Report 2 Statistics 2 Statistik 2 Systematic review 2 Textbook 2 Umfrage 2 research-article 2 Übersichtsarbeit 2 Advisory report 1 Annual report 1
more ... less ...
Language
All
English 6,353 Undetermined 694 German 218 Spanish 15 French 13 Romanian 7 Lithuanian 4 Polish 3 Portuguese 2 Russian 2 Serbian 2 Czech 1 Finnish 1 Indonesian 1 Italian 1 Dutch 1 Swedish 1 Turkish 1 Vietnamese 1
more ... less ...
Author
All
Kind, Hans Jarle 37 Sørgard, Lars 29 Nilssen, Tore 28 Peitz, Martin 28 Anderson, Simon P. 26 Budzinski, Oliver 26 Franses, Philip Hans 26 Kaiser, Harry M. 25 Silk, Alvin J. 25 Tucker, Catherine 23 Russo, Antonio 22 Saffer, Henry 20 Wilbur, Kenneth C. 19 Bergemann, Dirk 18 Berndt, Ernst R. 18 Jullien, Bruno 18 Kaiser, Ulrich 18 D'Annunzio, Anna 17 Galeotti, Andrea 17 Sethi, Suresh 17 Bonatti, Alessandro 16 Brown, Mark G. 16 Karlan, Dean 16 Moraga-González, José Luis 16 Usman, Osly 15 Dalamu, Taofeek 14 Laussel, Didier 14 Liaukonyte, Jura 14 Edelman, Benjamin 13 Filistrucchi, Lapo 13 Gabszewicz, Jean Jaskold 13 Grossman, Michael 13 Išoraitė, Margarita 13 Jin, Ginger Zhe 13 Burmann, Christoph 12 Ghose, Anindya 12 Lewis, Randall A. 12 Nufer, Gerd 12 Pauwels, Koen 12 Sapi, Geza 12
more ... less ...
Institution
All
National Bureau of Economic Research 85 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 62 Agricultural and Applied Economics Association - AAEA 25 Center for Tobacco Control Research and Education, UC San Francisco 19 Florida Department of Citrus 18 NET Institute 18 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 16 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Wageningen Economic Research 14 CESifo 13 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 13 Université Paris-Dauphine (Paris IX) 13 Charles H. Dyson School of Applied Economics and Management, Cornell University 10 Erasmus Research Institute of Management 9 eSocialSciences 9 Department of Economics, Oxford University 8 European Commission / Joint Research Centre 8 Fachhochschule Reutlingen / European School of Business 8 HAL 8 Instituto Valenciano de Investigaciones Económicas (IVIE) 8 Cowles Foundation for Research in Economics, Yale University 7 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Tinbergen Institute 7 Tinbergen Instituut 7 Economic Research Service, Department of Agriculture 6 Økonomisk institutt, Universitetet i Oslo 6 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 5 Centro Studi di Economia e Finanza (CSEF) 5 Tilburg University, Center for Economic Research 5 University of Virginia, Department of Economics 5 Université Paris-Dauphine 5 Zentrum für Europäische Wirtschaftsforschung (ZEW) 5 Department of Economics, Boston College 4 Economic Research Southern Africa (ERSA) 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 European Institute of Innovation and Technology 4 European Parliament / Directorate-General for Internal Policies of the Union 4 Faculteit Economie en Bedrijfskunde, Universiteit Gent 4
more ... less ...
Published in...
All
NBER working paper series 85 NBER Working Paper 82 Cogent business & management 71 CESifo working papers 68 MPRA Paper 56 CESifo Working Paper 50 Journal of retailing and consumer services 48 Working paper / National Bureau of Economic Research, Inc. 46 Psychology & marketing 39 ERIM report series research in management 36 European research studies 34 CESifo Working Paper Series 33 International journal of advertising : the review of marketing communications 30 Administrative Sciences : open access journal 28 Journal of advertising 27 Marketing i menedžment innovacij : m&mi 27 Journal of open innovation : technology, market, and complexity 25 Journal of business research : JBR 23 Discussion paper 21 Journal of the Academy of Marketing Science 21 Working paper 21 Faculty & research / Insead : working paper series 20 NET Institute Working Paper 19 University of California at San Francisco, Center for Tobacco Control Research and Education 19 Journal of Asian finance, economics and business : JAFEB 18 Working Papers / NET Institute 18 Working papers / TSE : WP 18 Working Paper 17 Working papers / Harvard Business School, Division of Research 17 Discussion paper series / IZA 16 ERIM Report Series Research in Management 16 International journal of consumer studies 16 Pakistan journal of commerce and social sciences 16 Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) 16 DICE discussion paper 15 Electronic markets : EM ; the international journal of electronic commerce and business media 15 Expert journal of marketing 15 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 15 Research paper series / Stanford Graduate School of Business 15 Reutlinger Diskussionsbeiträge zu Marketing und Management 15
more ... less ...
Source
All
ECONIS (ZBW) 5,991 RePEc 844 EconStor 299 BASE 160 USB Cologne (business full texts) 22 Other ZBW resources 2
Showing 1 - 10 of 7,318
Cover Image
Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts
Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary economics 19 (2025) 1, pp. 59-73
Different companies need to spread the word about products; advertising agencies need to make rational decisions …, etc. factors are recognized when selecting advertising tools, there's a scarcity of studies tailored to the suitability of … digital advertising formats for products in a specific category. The existing studies provide insights into ways to improve …
Persistent link: https://www.econbiz.de/10015338608
Saved in:
Cover Image
Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong - 2024
Persistent link: https://www.econbiz.de/10015138150
Saved in:
Cover Image
Offensive and harmful advertising : a content analysis of official complaints
Auxtova, Kristina; Brennan, Mary - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10015191891
Saved in:
Cover Image
How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
Cover Image
Advertising in business markets : the obscured bottom-line effect and need for appropriate analytics
Guenther, Peter; Guenther, Miriam; Rahman, Mahabubur; … - In: Industrial marketing management : the international … 126 (2025), pp. 185-196
Persistent link: https://www.econbiz.de/10015395428
Saved in:
Cover Image
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
Cover Image
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
Cover Image
Amplifying off-site purchases with on-site retail media advertising
Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10015159119
Saved in:
Cover Image
"You Will:" a macroeconomic analysis of digital advertising
Greenwood, Jeremy; Ma, Yueyuan; Yorukoglu, Mehmet - 2024 - 2nd revision
Persistent link: https://www.econbiz.de/10014535133
Saved in:
Cover Image
Supply chain coordination in advertising and pricing with online advertising fraud
Wang, Tao; Feng, Gengzhong; Jiang, Wei; Chin, Kwai Sang; … - In: International journal of logistics : research and … 27 (2024) 8, pp. 1455-1476
Persistent link: https://www.econbiz.de/10015052970
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...