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  • Search: subject:"ADVERTISING SERVICES"
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Subject
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advertising services 3 innovation 2 innovative marketing 2 marketing services 2 research services 2 A SHARE OF VOLUME OF ADVERTISING EXPENSES 1 A TREND 1 ADVERTISING AGENCIES 1 ADVERTISING SERVICES 1 ADVERTISING SERVICES AS AN OBJECT OF ADVERTISING MARKET AND ITS SPECIFICITY 1 Advertising 1 Advertising industry 1 Betriebsgröße 1 Consumer attitudes 1 Consumer behaviour 1 Continuous adoption intention 1 Dienstleistung 1 Dienstleistungsmarketing 1 Dienstleistungssektor 1 Firm size 1 Innovation 1 Innovation adoption 1 Innovationsakzeptanz 1 Internet marketing 1 Konsumentenverhalten 1 MARKET CAPACITY 1 MEDIA 1 MODERN ADVERTISING MARKET IN RUSSIA 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Online Advertising Services 1 Online-Marketing 1 Self-efficacy 1 Service industry 1 Services 1 Services marketing 1 TENDENCIES OF DEVELOPMENT OF THE MARKET 1 THE ADVERTISING MARKET 1 TYPOLOGY OF ADVERTISING SERVICES 1
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Online availability
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Free 6 CC license 2
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3 Undetermined 2 Romanian 1
Author
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Bachnik, Katarzyna 2 Nowacki, Robert 2 Khoa Bui Thanh 1 Nichifor, Bogdan 1 Zait, Luminita 1 КАМИЛОВНА, ЛОБОДЕНКО ЛИДИЯ 1 ПОЛЯКОВА О.В. 1 ЮРЬЕВНА, ОКОЛЬНИШНИКОВА ИРИНА 1
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Published in...
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Contemporary Economics 1 Contemporary economics 1 Journal of open innovation : technology, market, and complexity 1 Revista de Marketing Online (Journal of Online Marketing) 1 Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент 1 Известия Тульского государственного университета. Экономические и юридические науки 1
Source
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RePEc 3 ECONIS (ZBW) 2 EconStor 1
Showing 1 - 6 of 6
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Innovative Marketing Services in Business Practice
Bachnik, Katarzyna; Nowacki, Robert - In: Contemporary economics 18 (2024) 3, pp. 265-278
marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis …
Persistent link: https://www.econbiz.de/10015189597
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Innovative Marketing Services in Business Practice
Bachnik, Katarzyna; Nowacki, Robert - In: Contemporary Economics 18 (2024) 3, pp. 265-278
marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis …
Persistent link: https://www.econbiz.de/10015326059
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The role of self-efficacy and firm size in the online advertising services continuous adoption intention : theory of planned behavior approach
Khoa Bui Thanh - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-12
attitudes, subjective norms, and perceived behavioral control on companies' online advertising services (OAS) continuous … the company's attitude toward online advertising services, subjective norms, and perceived behavioral control of the …
Persistent link: https://www.econbiz.de/10014289311
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ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ К ОПРЕДЕЛЕНИЮ СУЩНОСТИ И КЛАССИФИКАЦИИ РЕКЛАМНЫХ УСЛУГ
КАМИЛОВНА, ЛОБОДЕНКО ЛИДИЯ; … - In: Вестник Южно-Уральского … (2011) 3, pp. 123-130
Статья посвящена обоснованию определения теоретических подходов сущности и классификации рекламных услуг с учетом специфики современного рекламного рынка...
Persistent link: https://www.econbiz.de/10011237692
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АНАЛИЗ РЕГИОНАЛЬНОГО РЫНКА РЕКЛАМНЫХ УСЛУГ
ПОЛЯКОВА О.В. - In: Известия Тульского … (2010) 3, pp. 242-252
Рассмотрены основные понятия рынка рекламных услуг, выделены основные виды рекламных услуг на примере агентств тульского рынка, выявлены приоритеты рекламных...
Persistent link: https://www.econbiz.de/10011229590
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Relatia dintre agentia de publicitate si client: cooperare si interes
Nichifor, Bogdan; Zait, Luminita - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 48-53
Fiind purtatorii cererii si ai ofertei de servicii de publicitate, intre anuntatori si agentiile de publicitate se stabilesc relatii care contureaza in final dimensiunile pietei publicitatii. Aceste relatii implica o serie de aspecte care sunt legate de: modul in care agentiile isi atrag...
Persistent link: https://www.econbiz.de/10005687840
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