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  • Search: subject:"AGFEA"
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Subject
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AGFEA 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Big Data 1 Big data 1 Business network 1 CIM 1 Consumer behaviour 1 Digitalisierung 1 Digitization 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 IT strategy 1 Innovation 1 Konsumentenverhalten 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Mobile communications 1 Mobilkommunikation 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Retail trade 1 Unternehmensnetzwerk 1 Value creation 1 big data 1 data-driven marketing 1 e-tail 1 mobile CRM service provider 1 mobile services 1 retail innovation 1 strategic impact of digitization 1 value network 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Hufenbach, Yvonne 1 Pousttchi, Key 1
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International journal of electronic commerce : IJEC 1
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
Did you mean: subject:"agfa" (12 results)
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
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