Mohammed Enshassi; Nathan, Robert Jeyakumar; Soekmawati; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-14
barriers to AI adoption have been extensively studied, there is a lack of scientific publications on AI adoption in digital … explain 23% of the variance in AI adoption intention. PU is the strongest driver, while PEOU has a weaker but significant … user-friendliness. These findings provide practical guidance for businesses and policymakers aiming to promote AI adoption …