Search Results - subject:"AI integration"

E-commerce adoption by SMEs and its effect on marketing performance : an extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

Salah, Omar Hasan; Ayyash, Mohannad Moufeed - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-13

on the TOE framework with AI Integration, Innovation Culture, and Customer Tech-Savviness. Using a simple random sampling … variables. Based on the study's results, it can be concluded that AI Integration, Customer Savviness, innovative culture …

Persistent link: https://www.econbiz.de/10014518761

The future of work : how innovation and digitalization re-shape the workplace

Kraus, Sascha; Ferraris, Alberto; Bertello, Alberto - In: Journal of innovation & knowledge : JIK 8 (2023) 4, pp. 1-7

Research into the "future of work" has become a central concern of scientists, experts and political decision-makers. This special issue addresses this topic and brings together 14 contributions from the fields of business and management. These articles offer new perspectives on the broad...

Persistent link: https://www.econbiz.de/10014505985

Ethical considerations of AI integration in academic environments : balancing innovation and student privacy in Jordan

Ayasrah, Firas Tayseer Mohammad - In: International journal of intelligent enterprise 12 (2025) 1, pp. 22-41

Persistent link: https://www.econbiz.de/10015394874

Challenges in artificial intelligence and business : an ethical perspective

Matos, Nelson de; Barbosa, Belem; Correia, Marisol B. - In: Global Perspectives on AI, Ethics, and Business …, (pp. 17-39). 2025

Persistent link: https://www.econbiz.de/10015403785

AI Integration for Business Sustainability : For a Resilient Future

Al Qamashoui, Aziza (ed.); Al Baimani, Nasser (ed.) - 2025

This book offers a comprehensive exploration of artificial intelligence (AI) integration for business sustainability … sustainability and AI evolution and detailed insights into successful AI integration in industries such as agriculture, education … concerns, and ethical considerations, offering actionable advice for responsible AI integration. Furthermore, it presents …

Persistent link: https://www.econbiz.de/10015408975

Balancing flexibility and integrity : reforming licensing in accounting and financial advising

Barrios, John M. - In: Reforming Occupational Licensing in the US : Reducing …, (pp. 111-147). 2024

Persistent link: https://www.econbiz.de/10015188574

Data-Driven Customer Engagement : Mastering MarTech Strategies for Success

Strauss, Ralf - 2024

practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this …

Persistent link: https://www.econbiz.de/10015084826

Can artificial intelligence be used to target market manipulation?

Corbet, Shaen; Larkin, Charles - In: Themes in alternative investments, (pp. 129-143). 2024

Persistent link: https://www.econbiz.de/10014636857

More than just a chat : a taxonomy of consumers' relationships with conversational AI agents and their well-being implications

Alabed, Amani; Javornik, Ana; Gregory-Smith, Diana; … - In: European journal of marketing 58 (2024) 2, pp. 373-409

Persistent link: https://www.econbiz.de/10014482675

Influence decoded : challenges and opportunities shaping the future of influencer marketing research

Harambašić, Sven; Škare, Vatroslav - In: Market : review for marketing theory and practice 36 (2024) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10015374931