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  • Search: subject:"AI literacy"
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Year of publication
Subject
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AI literacy 4 AI implementation 2 AI orientation 2 Artificial intelligence 2 Attention-based view 2 Künstliche Intelligenz 2 Upper echelons theory 2 Artificial Intelligence 1 Business and economics education 1 Computerized method 1 Computerunterstützung 1 Digitalisierung 1 Digitization 1 Firm performance 1 Führungskräfte 1 Managers 1 Marketing 1 Marketing theory 1 Marketingtheorie 1 Pedagogy 1 Pädagogik 1 Technischer Fortschritt 1 Technological change 1 Unternehmenserfolg 1 Wirtschaftspädagogik 1 autoethnography 1 controversies-based approach 1 digital transformation 1 everyday artificial intelligence 1 macromarketing pedagogy 1 security and technology 1 storymaps 1 technological awareness 1
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Online availability
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Free 4
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Article 1
Language
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English 4
Author
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Benlian, Alexander 2 Hofmann, Thomas 2 Pinski, Marc 2 Gavurova, Beata 1 Hynek, Nik 1 Kubak, Matus 1 Moravec, Vaclav 1 Stanton, Julie 1
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Published in...
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Electronic Markets 1 Journal of macromarketing 1 Oeconomia Copernicana 1
Source
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ECONIS (ZBW) 3 EconStor 1
Showing 1 - 4 of 4
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AI Literacy for the top management: An upper echelons perspective on corporate AI orientation and implementation ability
Pinski, Marc; Hofmann, Thomas; Benlian, Alexander - In: Electronic Markets 34 (2024) 1
We draw on upper echelons theory to examine whether the AI literacy of a firm’s top management team (i.e., TMT AI … AI literacy positively affects AI orientation as well as AI implementation ability and that AI orientation mediates the … effect of TMT AI literacy on AI implementation ability. Further, we show that the effect of TMT AI literacy on AI …
Persistent link: https://www.econbiz.de/10015376540
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Everyday artificial intelligence unveiled : societal awareness of technological transformation
Moravec, Vaclav; Hynek, Nik; Gavurova, Beata; Kubak, Matus - In: Oeconomia Copernicana 15 (2024) 2, pp. 367-406
Persistent link: https://www.econbiz.de/10014635808
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Cover Image
AI literacy for the top management : an upper echelons perspective on corporate AI orientation and implementation ability
Pinski, Marc; Hofmann, Thomas; Benlian, Alexander - 2024
Persistent link: https://www.econbiz.de/10015191444
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Cover Image
Macromarketing pedagogy at the 2023 Conference
Stanton, Julie - In: Journal of macromarketing 43 (2023) 4, pp. 522-523
Persistent link: https://www.econbiz.de/10014435066
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