Search Results - subject:"AI-CRM"

Artificial intelligence in customer relationship management : a systematic framework for a successful integration

Ledro, Cristina; Nosella, Anna; Vinelli, Andrea; Dalla … - In: Journal of business research : JBR 199 (2025), pp. 1-21

Persistent link: https://www.econbiz.de/10015444014

The influence of AI-CRM adoption and big data analytical capability on firm performance of large enterprises in Thailand

In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 112-126

Purpose: This research explores the impact of adopting AI-CRM on integration capability, team collaboration, and firm … management professionals across ten large enterprises in Thailand that have implemented AI-CRM and big data analytics. Sampling … AI-CRM significantly impacts integration capability, team collaboration, and firm performance. Big data analytical …

Persistent link: https://www.econbiz.de/10015098916

The influence of AI-CRM adoption and big data analytical capability on firm performance of large enterprises in Thailand

Thanatchaporn Jaruwanakul - In: Global business and finance review 29 (2024) 2, pp. 112-126

Persistent link: https://www.econbiz.de/10015054078

Assessing the AI-CRM technology capability for sustaining family businesses in times of crisis : the moderating role of strategic intent

Chaudhuri, Ranjan; Chatterjee, Sheshadri; Kraus, Sascha; … - In: Journal of family business management : JFBM 13 (2023) 1, pp. 46-67

Persistent link: https://www.econbiz.de/10014317220

Integration of AI in CRM : challenges and guidelines

Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-13

enhancing organizational effectiveness. To achieve successful AI-CRM integration, companies must navigate a landscape filled … practitioners still face challenges in understanding the organizational and managerial elements crucial for successful AI-CRM … integration in a CRM context, from the first discover phase to the final sustain phase. Since the context of AI-CRM integration …

Persistent link: https://www.econbiz.de/10014506615

Digital transformation of organization using AI-CRM : from microfoundational perspective with leadership support

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 153 (2022), pp. 46-58

Persistent link: https://www.econbiz.de/10013533852

The effect of AI-based CRM on organization performance and competitive advantage : an empirical analysis in the B2B context

Chatterjee, Sheshadri; Rana, Nripendra P.; Tamilmani, … - In: Industrial marketing management : the international … 97 (2021), pp. 205-219

Persistent link: https://www.econbiz.de/10013206335