Ledro, Cristina; Nosella, Anna; Dalla Pozza, Ilaria - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-13
enhancing organizational effectiveness. To achieve successful AI-CRM integration, companies must navigate a landscape filled … integration in a CRM context, from the first discover phase to the final sustain phase. Since the context of AI-CRM integration …) across these domains to gain diverse insights into AI-CRM integration challenges and opportunities. We identified eleven …
