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Can AI fully replace human designers? : matching effects between declared creator types and advertising appeals on tourists' visit intentions
Song, Mengmeng
;
Chen, Hongyu
;
Wang, Yuchen
;
Duan, Yucong
- In:
Journal of destination marketing & management : JDMM
32
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015076849
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