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  • Search: subject:"AI-generated content"
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Year of publication
Subject
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AI-generated content 8 Consumer behaviour 3 Konsumentenverhalten 3 AI-generated Content 2 Advertising effects 2 Artificial intelligence 2 Consumer Behavior 2 Customer Journey 2 Generative AI 2 Künstliche Intelligenz 2 Uncanny Valley Effect 2 User Generated Content 2 Werbewirkung 2 AI Disclaimer 1 AI Generated Content 1 AI-generated content (AIGC) 1 AI-generated video 1 Advertising 1 Authenticity 1 BPM 1 Brand 1 Brand image 1 Brand management 1 Business ethics 1 ChatGPT 1 Content quality 1 Copyright 1 Copyright law 1 Corporate Social Responsibility 1 Corporate culture 1 Corporate social responsibility 1 Credibility 1 Deception 1 Digital art 1 Digital goods 1 Digital tourism interpretation 1 Digitale Güter 1 Digitalisierung 1 Digitization 1 Diversity Management 1
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Online availability
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Undetermined 8 Free 4
Type of publication
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Article 8 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Working Paper 2 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference Paper 1 Graue Literatur 1 Non-commercial literature 1
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Language
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English 10 German 2
Author
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Perst, Florian 2 Chen, Chunfeng 1 Han, Seoungmin 1 Jain, Varsha 1 Jin, Ziniu 1 Lee, Jin-soo 1 Li, Hengyun 1 Liu, Hongbo 1 Macca, Luca Simone 1 Marinova, Miroslava 1 Narayan, Somendra 1 Park, Ha Eun 1 Phan, Trang Thu 1 Sallaku, Karolina 1 Santoro, Gabriele 1 Seo, Ilsoo 1 Sharma, Himani 1 Tao, Xiaobo 1 Wang, Ying 1 Yang, Yang 1 Zhang, Depeng 1 Zhang, Fenghua 1 Zhang, Jiahua Jarrett 1 Zhu, Lu 1
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Published in...
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Psychology & marketing 2 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 1 Business process management journal 1 IU Discussion Papers - Business & Management 1 IU discussion papers - Business & Management 1 International journal of consumer studies 1 International journal of market research 1 Metaverse Innovation : Technological, Financial, and Legal Perspectives 1 Tourism Management Perspectives 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 10 EconStor 2
Showing 1 - 10 of 12
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Kaufentscheidungen im digitalen Zeitalter: Die Rolle von User Generated Content und Künstlicher Intelligenz entlang der Customer Journey
Perst, Florian - 2025
understand the dynamics of UGC and respond to the increasing presence of AI-generated content in order to foster trust and …
Persistent link: https://www.econbiz.de/10015564510
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The double-edged sword of generative artificial intelligence in digitalization : an affordances and constraints perspective
Park, Ha Eun - In: Psychology & marketing 41 (2024) 11, pp. 2924-2941
Persistent link: https://www.econbiz.de/10015133921
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Exploring consumer responses to AI-generated visual marketing content : a dual-process theory perspective
Chen, Chunfeng; Zhang, Depeng; Zhu, Lu; Zhang, Fenghua - In: International journal of consumer studies 49 (2025) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10015456413
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Cover Image
Kaufentscheidungen im digitalen Zeitalter : die Rolle von User Generated Content und Künstlicher Intelligenz entlang der Customer Journey
Perst, Florian - 2025
understand the dynamics of UGC and respond to the increasing presence of AI-generated content in order to foster trust and …
Persistent link: https://www.econbiz.de/10015563846
Saved in:
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Framing the future : how AI's creation versus generation visuals affects consumer willingness to pay
Jin, Ziniu; Tao, Xiaobo - In: Psychology & marketing 42 (2025) 10, pp. 2496-2508
Persistent link: https://www.econbiz.de/10015464180
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The Bridgerton Paradox in Artificial Intelligence : Balancing Diversity, Authenticity, and Responsible Innovation
Narayan, Somendra - 2025
Chapter 1: Introduction to the Bridgerton Paradox -- Chapter 2: Historical Context and Philosophical Foundations -- Chapter 3: Beyond the Buzzwords Confronting the Myths and Realities of Diversity in AI -- Chapter 4: The Role of Data: Representation and Bias -- Chapter 5: Balancing Historical...
Persistent link: https://www.econbiz.de/10015492432
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AI-infused video marketing : exploring the influence of AI-generated tourism videos on tourist decision-making
Seo, Ilsoo; Liu, Hongbo; Li, Hengyun; Lee, Jin-soo - In: Tourism management : research, policies, practice 110 (2025), pp. 1-7
Persistent link: https://www.econbiz.de/10015434125
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Intellectual property and NFT use in the Metaverse : a global approach to regulation
Marinova, Miroslava - In: Metaverse Innovation : Technological, Financial, and …, (pp. 233-262). 2025
Persistent link: https://www.econbiz.de/10015616604
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Discovering AI-driven purposeful political brand content to influence the voters' attitude
Jain, Varsha; Sharma, Himani - In: International journal of market research 67 (2025) 2/3, pp. 296-313
Persistent link: https://www.econbiz.de/10015562849
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Advertising in the digital era : can AI evoke emotions like humans?
Sallaku, Karolina; Macca, Luca Simone; Santoro, Gabriele; … - In: Business process management journal 31 (2025) 5, pp. 1785-1811
Persistent link: https://www.econbiz.de/10015644855
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