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AMS Annual Conference 1 AMS Proceedings 1 AMS2022 1 Academy of Marketing Science 1 Developments in Marketing Science 1 Market research 1 Marketing 1 Marketing theory 1 Marketingtheorie 1 Marktforschung 1 Proceedings of the Academy of Marketing Science 1
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Undetermined 1
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Book / Working Paper 1
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Konferenzschrift 1
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English 1
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Allen, Juliann 1 Jochims, Bruna 1
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Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1
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ECONIS (ZBW) 1
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Jochims, Bruna (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2022, … - 2023
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the...
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