Sanches, Hugo Eduardo; Possebom, Ayslan Trevizan; … - In: Innovation & management review 22 (2025) 2, pp. 130-142
Purpose In an era marked by fierce business competition, customer retention is crucial for sustaining profitability. Churn prediction, the ability to forecast customer defections, is essential to enhance retention and can profoundly impact a company's bottom line. Among prediction techniques,...