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  • Search: subject:"AR customization"
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Subject
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AR content quality 1 AR customization 1 AR enjoyment 1 AR environment embedding 1 AR interactivity 1 AR satisfaction 1 Artificial intelligence 1 Behavioral insight 1 Beziehungsmarketing 1 China 1 Consumer behaviour 1 Customer experience 1 Customer satisfaction 1 Digitalisierung 1 Digitalization 1 Digitization 1 E-commerce 1 Electronic Commerce 1 ISS 1 Innovation adoption 1 Innovationsakzeptanz 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Künstliche Intelligenz 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 South Korea 1 Südkorea 1 TAM 1 Technischer Fortschritt 1 Technological change 1 Technology and service 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Ahmad, Hassan 1 Ali, Fayaz 1 Butt, Asad 1 Muzaffar, Asif 1 Shafique, Nouman 1
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The journal of services marketing 1
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ECONIS (ZBW) 1
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Wow, the make-up AR app is impressive : a comparative study between China and South Korea
Butt, Asad; Ahmad, Hassan; Muzaffar, Asif; Ali, Fayaz; … - In: The journal of services marketing 36 (2022) 1, pp. 73-88
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