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Search: subject:"AR-App"
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Entwicklung und Einsatz von AR-Anwendungen in der Hochschule am Beispiel des Projekts "Augmented Learning" an der Universität Duisburg-Essen
Zick, Mirco
;
Wefelnberg, Marianne
- In:
HMD : Praxis der Wirtschaftsinformatik
59
(
2022
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10013169967
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Entwicklung und Einsatz von AR-Anwendungen in der Hochschule am Beispiel des Projekts „Augmented Learning“ an der Universität Duisburg-Essen
Zick, Mirco
;
Wefelnberg, Marianne
- In:
HMD Praxis der Wirtschaftsinformatik
59
(
2021
)
1
,
pp. 110-121
Entscheidungskriterien auf, die zu einer internen Entwicklung der
AR-App
führten. …
Persistent link: https://www.econbiz.de/10014501560
Saved in:
3
The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses : an S-O-R framework perspective
Jiang, Ziyou
;
Lyu, Jewon
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015165270
Saved in:
4
AR
app
-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung
- In:
Journal of business research : JBR
122
(
2021
),
pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
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