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Search: subject:"Absatz"
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Absatz
8
International marketing
3
Internationales Marketing
3
Advertising effects
2
Betriebswirtschaft Absatz
2
Brand management
2
Cultural identity
2
Kulturelle Identität
2
Markenführung
2
Sales
2
Vereinigte Staaten
2
Werbewirkung
2
Wettbewerb
2
Absatz Franchising
1
Absatzweg
1
Advertising
1
Benzin
1
Betriebliche Budgetierung
1
Brand image
1
Business cycle synchronization
1
China
1
Competition
1
Consumer behaviour
1
Corporate budgeting
1
Cost leadership
1
Digital platform
1
Digitale Plattform
1
Distribution costs
1
Firm value
1
Konjunkturzusammenhang
1
Konsumentenverhalten
1
Kostenführer
1
Management
1
Markenimage
1
Market research
1
Marketing
1
Marktforschung
1
New product development
1
Produktentwicklung
1
Social values
1
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3
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Article
15
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Article in journal
6
Aufsatz in Zeitschrift
6
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9
English
6
Author
All
Aydinoğlu, Nilüfer Z.
1
Batra, Rajeev
1
Brown, D. A.
1
Buck, S. F.
1
Cannella, Albert A. <Jr.>
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Etgar, Michael
1
Feinberg, Fred M.
1
Goldman, Arieh
1
Hunt, Shelby D.
1
Jindal, Niket
1
Johansson, J. K.
1
Kappe, Eelco
1
Leeflang, Peter
1
Mantrala, Murali K.
1
McAlister, Leigh
1
Naert, Ph.
1
Naik, Prasad A.
1
Nevin, John R.
1
Ng, Sharon
1
Pyatt, F. G.
1
Simon, Leonard S.
1
Sridhar, Shrihari
1
Srinivasan, Raji
1
Steenkamp, Jan-Benedict E. M.
1
Stremersch, Stefan
1
Thorson, Esther
1
Venkataraman, Sriram
1
Weverbergh, M.
1
Winer, Leon
1
Zhang, Y. Charles
1
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Journal of marketing research : JMR
International marketing review
135
Journal of business research : JBR
134
Journal of international marketing
122
Journal of global marketing
111
Journal of marketing
77
SpringerLink / Bücher
59
Business horizons
58
Europäische Hochschulschriften / 5
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Working paper / National Bureau of Economic Research, Inc.
48
European journal of marketing : EJM
44
International business review : the official journal of the European International Business Academy
44
NBER working paper series
40
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
36
NBER Working Paper
34
Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Management international review : mir ; journal of international business
30
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
21
International journal of forecasting
21
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ECONIS (ZBW)
15
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15
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1
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
2
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
3
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
4
Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
5
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
6
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
7
Special issue on competition in marketing
In:
Journal of marketing research : JMR
22
(
1985
)
3
,
pp. 229-352
Persistent link: https://www.econbiz.de/10003245158
Saved in:
8
On the prediction power of market share attraction models
Naert, Ph.
;
Weverbergh, M.
- In:
Journal of marketing research : JMR
18
(
1981
)
2
,
pp. 146-153
Persistent link: https://www.econbiz.de/10002564328
Saved in:
9
Advertising and the S-curve : a new approach
Johansson, J. K.
- In:
Journal of marketing research : JMR
16
(
1979
)
3
,
pp. 346-354
Persistent link: https://www.econbiz.de/10003159726
Saved in:
10
Publishing activity in marketing as an indicator of its structure and disciplinary boundaries
Goldman, Arieh
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10002466415
Saved in:
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