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~person:"Levitt, Theodore"
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Absatz
11
Marketing
5
Absatzpolitik
3
Firm growth
3
USA
3
Unternehmenswachstum
3
Betriebsgrösse
2
Betriebskapazität
2
Innovation
2
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2
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1
Gewinn
1
Globalisierung
1
Globalization
1
Innovation management
1
Innovationsmanagement
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International market entry
1
International marketing
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Internationaler Markteintritt
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Internationales Marketing
1
Kreativität
1
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Marketingmanagement
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Markt
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Technologie
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Article
6
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Aufsatz im Buch
1
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English
5
Undetermined
5
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Author
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Levitt, Theodore
Meffert, Heribert
47
Czinkota, Michael R.
31
Franses, Philip Hans
29
Kotabe, Masaaki
29
Tietz, Bruno
28
Douglas, Susan P.
27
Cavusgil, S. Tamer
25
Meissner, Hans Günther
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
23
Kaynak, Erdener
23
Ronkainen, Ilkka A.
23
Zentes, Joachim
23
Backhaus, Klaus
22
Kotler, Philip
22
Keegan, Warren J.
21
Ghauri, Pervez N.
19
Sander, Matthias
19
Berndt, Ralph
18
Griffith, David A.
18
Jain, Subhash C.
18
Sheth, Jagdish N.
18
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Legerstee, Rianne
16
Manrai, Ajay K.
16
Meyer, Paul W.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Wagner, Joachim
16
Dichtl, Erwin
15
Grönroos, Christian
15
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Belz, Christian
14
Quelch, John A.
14
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Published in...
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
3
ETB / Econ-Praxis
1
Effects of globalization on the firm
1
Marketing management and strategy : a reader
1
McGraw-Hill series in marketing and advertising
1
Readings in basic marketing
1
Source
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ECONIS (ZBW)
12
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1
The globalization of markets
Levitt, Theodore
-
2007
Persistent link: https://www.econbiz.de/10003555019
Saved in:
2
Die Macht des kreativen Marketing
Levitt, Theodore
-
1986
Persistent link: https://www.econbiz.de/10014016416
Saved in:
3
Der Verkaufsabschluß ist erst ein Anfang
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1985
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10003617242
Saved in:
4
Marketing imagination : die unbegrenzte Macht d. kreativen Marketing
Levitt, Theodore
-
1984
Persistent link: https://www.econbiz.de/10001451476
Saved in:
5
Die Globalisierung der Märkte
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
4
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003617212
Saved in:
6
The marketing imagination
Levitt, Theodore
-
1983
Persistent link: https://www.econbiz.de/10000055205
Saved in:
7
Marketing myopia
Levitt, Theodore
- In:
Marketing management and strategy : a reader
,
(pp. 3-20)
.
1980
Persistent link: https://www.econbiz.de/10002370425
Saved in:
8
Marketing-Kurzsichtigkeit
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
2
,
pp. 92-110
Persistent link: https://www.econbiz.de/10003617237
Saved in:
9
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
10
Marketing for business growth
Levitt, Theodore
-
1974
Persistent link: https://www.econbiz.de/10000056854
Saved in:
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