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~isPartOf:"Journal of international marketing"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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International marketing
126
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126
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41
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27
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Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Koppelmann, Udo
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
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Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
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Cadogan, John W.
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Christodoulides, Paul
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Fotiadis, Thomas A.
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Guo, Xiaoling
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Homburg, Christian
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Kuivalainen, Olli
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Lehmann, Donald R.
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Ozsomer, Aysegul
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Papadopoulos, Nicolas G.
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Price, Linda L.
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Schlegelmilch, Bodo B.
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Schneider, Dieter
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Selasinsky, Maren von
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Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
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Journal of international marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
134
International marketing review
124
Journal of global marketing
111
Journal of marketing
76
Business horizons
58
Europäische Hochschulschriften / 5
58
SpringerLink / Bücher
58
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
51
Working paper / National Bureau of Economic Research, Inc.
48
European journal of marketing : EJM
44
International business review : the official journal of the European International Business Academy
44
NBER working paper series
39
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Advances in international marketing
37
NBER Working Paper
34
Journal of international consumer marketing
33
Esomar congress
32
Energy economics
31
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Management international review : mir ; journal of international business
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Journal of the Academy of Marketing Science
27
Handbook of research in international marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
24
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
24
Arbeitspapier / Institut für Marketing, Universität Mannheim
23
Marketing : ZFP ; journal of research and management
22
The journal of business & industrial marketing
22
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
IO-Management-Zeitschrift
21
International journal of forecasting
21
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ECONIS (ZBW)
150
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
3
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
7
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
8
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
9
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
10
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
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