//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~subject:"Globalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatz"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Globalisierung
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
10
Brand
9
China
9
International market entry
9
Internationaler Markteintritt
9
Markenartikel
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
7
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Riefler, Petra
4
Coulter, Robin A.
3
Hewett, Kelly
3
Strizhakova, Yuliya
3
Diamantopoulos, Adamantios
2
Grinstein, Amir
2
Price, Linda L.
2
Alden, Dana
1
Arnold, Mark J.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Cadogan, John W.
1
Davvetas, Vasileios
1
Douglas, Susan P.
1
Gao, Tao
1
Gielens, Katrijn
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Kelley, James B.
1
Khalifa, Dina
1
Khavul, Susanna
1
Kuivalainen, Olli
1
Kumar, V.
1
Lee, Julie A.
1
Lehmann, Donald R.
1
Lyu, Jing
1
Magnusson, Peter
1
Mullens, Drake
1
Neciunskas, Paulius
1
Nijssen, E. J.
1
Pansari, Anita
1
Peterson, Mark
1
Rasheed, Abdul M. A.
1
Reynolds, Kristy
1
Rosendo-Rios, Veronica
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Shi, Linda Hui
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of business research : JBR
20
Journal of global marketing
16
International marketing review
14
SpringerLink / Bücher
9
Journal of international consumer marketing
7
Effects of globalization on the firm
5
Europäische Hochschulschriften / 5
4
International marketing ; Vol. 2
4
Journal of international entrepreneurship
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
The global market : developing a strategy to manage across borders
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
Best practices in international marketing
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of emerging markets
3
International marketing ; Vol. 1
3
Journal of Islamic marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of world business : JWB
3
Marketing theory
3
Research handbook on export marketing
3
Springer eBook Collection / Business and Management
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Baltic journal of management
2
China-focused cases : selected winners of the CEIBS global case contest
2
Creating a sustainable competitive position : ethical challenges for international firms
2
Entrepreneurial business and economics review : EBER
2
European journal of international management : EJIM
2
Fashion brand internationalization : opportunities and challenges
2
Gabler-Lehrbuch
2
Globalization: the external pressures
2
Glocal marketing : think globally and act locally
2
IMADI.net-Projektbericht
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
4
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
5
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
6
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
7
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
8
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
9
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
10
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->