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~isPartOf:"Journal of international marketing"
~subject:"Globalisierung"
~subject:"Brand management"
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Globalisierung
Brand management
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
27
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
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17
Markenimage
17
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16
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16
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16
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15
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15
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global brands
11
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10
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export performance
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international marketing
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37
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37
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37
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Diamantopoulos, Adamantios
4
Riefler, Petra
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Grinstein, Amir
3
Hewett, Kelly
3
Strizhakova, Yuliya
3
Alden, Dana
2
Kumar, V.
2
Lehmann, Donald R.
2
Magnusson, Peter
2
Price, Linda L.
2
Steenkamp, Jan-Benedict E. M.
2
Westjohn, Stanford A.
2
Altaras, Selin
1
Arnold, Mark J.
1
Arnould, Eric J.
1
Asiati, Diah Isnaini
1
Bartsch, Fabian
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Cadogan, John W.
1
Cayla, Julien
1
Chen, Jie
1
Chen, Qimei
1
Dimofte, Claudiu V.
1
Douglas, Susan P.
1
Eisingerich, Andreas B
1
Farley, John U.
1
Gao, Tao
1
Gielens, Katrijn
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Hu, Miao
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
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Journal of international marketing
Journal of business research : JBR
40
International marketing review
39
The journal of brand management : an international journal
24
Journal of global marketing
20
SpringerLink / Bücher
19
Journal of international consumer marketing
16
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of euromarketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
European journal of marketing : EJM
7
Business history
6
International business review : the official journal of the European International Business Academy
6
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
Effects of globalization on the firm
5
International marketing ; Vol. 2
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of strategic marketing
5
Journal of world business : JWB
5
Management international review : mir ; journal of international business
5
Best practices in international marketing
4
European research studies
4
Europäische Hochschulschriften / 5
4
IMADI.net-Projektbericht
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovatives Markenmanagement
4
International journal of emerging markets
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international entrepreneurship
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Manual of international marketing
4
Marketing in the new global order : challenges and opportunities
4
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ECONIS (ZBW)
37
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
3
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
4
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
5
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
6
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
7
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
8
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
9
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
10
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
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