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~isPartOf:"Journal of international marketing"
~subject:"Globalisierung"
~subject:"international marketing"
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Globalisierung
international marketing
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
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39
Brand management
27
Markenführung
27
Globalization
19
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Riefler, Petra
4
Coulter, Robin A.
3
Hewett, Kelly
3
Strizhakova, Yuliya
3
Diamantopoulos, Adamantios
2
Grinstein, Amir
2
Magnusson, Peter
2
Palmatier, Robert W.
2
Price, Linda L.
2
Westjohn, Stanford A.
2
Alden, Dana
1
Arnold, Mark J.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Beck, Joshua T.
1
Cadogan, John W.
1
Chapman, Kelly
1
Chetty, Sylvie K.
1
Davvetas, Vasileios
1
Douglas, Susan P.
1
Engelen, Andreas
1
Feng, Hui
1
Gabrielsson, Peter
1
Gao, Tao
1
Gielens, Katrijn
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Karami, Masoud
1
Kelley, James B.
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Khalifa, Dina
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Kuivalainen, Olli
1
Kumar, V.
1
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1
Lee, Julie A.
1
Lehmann, Donald R.
1
Li, Xiaoling
1
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1
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Journal of international marketing
Journal of global marketing
21
Journal of business research : JBR
20
International marketing review
16
Journal of international consumer marketing
9
SpringerLink / Bücher
9
Effects of globalization on the firm
5
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
International marketing ; Vol. 2
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international entrepreneurship
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
Marketing theory
4
The global market : developing a strategy to manage across borders
4
Administrative Sciences : open access journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
3
Asia Pacific journal of marketing and logistics
3
Best practices in international marketing
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of emerging markets
3
International journal of export marketing
3
International journal of management and economics
3
International journal of technology marketing : IJTMkt
3
International marketing ; Vol. 1
3
Journal of Islamic marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of world business : JWB
3
Research handbook on export marketing
3
Springer eBook Collection / Business and Management
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Baltic journal of management
2
China-focused cases : selected winners of the CEIBS global case contest
2
Creating a sustainable competitive position : ethical challenges for international firms
2
Entrepreneurial business and economics review : EBER
2
Fashion brand internationalization : opportunities and challenges
2
Gabler-Lehrbuch
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ECONIS (ZBW)
27
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
5
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
6
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
7
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
8
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
1
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