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Online-Marketing
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Journal of international marketing
Handbook of research on international advertising
3
International business review : the official journal of the European International Business Academy
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
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Journal of marketing communications
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Journal of targeting, measurement and analysis for marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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A research agenda for international entrepreneurship
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Advanced digital marketing strategies in a data-driven era
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Applied research on strategic international management
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Beiträge der Hochschule Pforzheim
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Benchmarking : an international journal
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Business Guides on the Go
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Business horizons
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Contemporary economics
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Creating a sustainable competitive position : ethical challenges for international firms
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E-marketing in developed and developing countries : emerging practices
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Emerald insight
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Emerald points
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Entrepreneurship in international marketing
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European journal of marketing : EJM
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Handbook of research on effective advertising strategies in the social media age
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Indian journal of economics & business : IJEB
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International Conference on Entrepreneurship Education Innovations : ENEDIN 2011 ; June 30 - July 1, 2011, Faculty of Economics and Business Maribor, Slovenia
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International Marketing Review
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International Marketing and Management Research
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International advertising and communication : current insights and empirical findings
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International journal of business performance management : IJBPM
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International journal of consumer studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
3
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
6
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
7
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
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