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Search: subject:"Absatzförderung"
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Verkaufsförderung
465
Sales promotion
464
Consumer behaviour
230
Konsumentenverhalten
230
Theorie
83
Theory
83
Einzelhandel
78
Retail trade
78
Preismanagement
71
Pricing strategy
71
Marketing management
55
Marketingmanagement
55
Advertising effects
37
Werbewirkung
37
Online retailing
35
Online-Handel
35
Advertising
33
Werbung
33
Beziehungsmarketing
32
Low-cost strategy
32
Niedrigpreisstrategie
32
Relationship marketing
32
Brand
29
Brand management
29
Food retailing
29
Lebensmitteleinzelhandel
29
Markenartikel
29
Markenführung
29
Internet marketing
28
Online-Marketing
28
Verkauf
26
Kaufentscheidung
25
Purchase decision
25
Sales
25
Selling
25
Absatz
24
Rabatt
24
Rebate
24
Marketing
23
Customer satisfaction
19
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Online availability
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Free
471
CC license
12
Type of publication
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Book / Working Paper
370
Article
101
Type of publication (narrower categories)
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Article in journal
99
Aufsatz in Zeitschrift
99
Graue Literatur
75
Non-commercial literature
75
Working Paper
68
Arbeitspapier
66
Hochschulschrift
10
Thesis
6
Aufsatzsammlung
3
Amtsdruckschrift
2
Government document
2
Advisory report
1
Article
1
Aufsatz im Buch
1
Book section
1
Conference paper
1
Gutachten
1
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1
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Language
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English
450
German
20
Undetermined
1
Author
All
Usman, Osly
15
Chugan, Pawan K.
9
Mehta, Dr. Neha
9
Zettelmeyer, Florian
7
Busse, Meghan R.
6
Cohen, Maxime C.
5
Vikander, Nick
5
Bradlow, Eric
4
Della Vigna, Stefano
4
Gentzkow, Matthew Aaron
4
Martin, Jennifer S.
4
Mayzlin, Dina
4
Perakis, Georgia
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Simester, Duncan
4
Becker, Tilman
3
Chandon, Pierre
3
Chevalier, Judith A.
3
Czerniachowska, Kateryna
3
Dover, Yaniv
3
Foros, Øystein
3
Franses, Philip Hans
3
Hernes, Marcin
3
Hutchinson, J. W.
3
Kind, Hans Jarle
3
Klapper, Daniel
3
Loginova, Oksana
3
Luo, Xueming
3
Montoya, Ricardo
3
Paap, Richard
3
Parakhonyak, Alexei
3
Peter, Günter
3
Pinto, Prakash
3
Pinto, Slima
3
Wang, X. Henry
3
Wierenga, Berend
3
Zeng, Chenhang
3
Agag, Gomaa
2
Alston, Julian Mark
2
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National Bureau of Economic Research
9
Bundesforschungsinstitut für Lädliche Räume, Wald und Fischerei, Johann Heinrich von Thünen-Institut (vTI)
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Econometrisch Instituut <Rotterdam>
1
European Fisheries Control Agency
1
Europäische Kommission
1
Institut für Betriebswirtschaft <Braunschweig>
1
Panepistēmio Kypru / Department of Economics
1
Reserve Bank of New Zealand
1
Schottland / Government
1
USA / Bureau of Agricultural Economics
1
USA / Bureau of Foreign and Domestic Commerce
1
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Published in...
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Journal of retailing and consumer services
9
NBER working paper series
9
NBER Working Paper
8
European research studies
5
Faculty & research / Insead : working paper series
5
ERIM report series research in management
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of market research
3
Administrative Sciences : open access journal
2
Advances in management & applied economics
2
Arbeitsberichte aus der vTI-Agrarökonomie
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CESifo Working Paper Series
2
CUDARE working paper series
2
DIW Berlin Discussion Paper
2
Discussion paper
2
Discussion papers / Department of Economics, University of Copenhagen
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Economic research report
2
Hohenheimer agrarökonomische Arbeitsberichte
2
INSEAD Working Paper
2
International journal of management, economics and social sciences : IJMESS
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of economics & management strategy : JEMS
2
Journal of marketing research
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing i menedžment innovacij : m&mi
2
Marketing letters : a journal of research in marketing
2
Production and Operations Management
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
SFB 649 discussion paper
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Working papers / Business economic series / Department of Business Administration
2
Working papers / Department of Economics, Universidad Carlos III de Madrid
2
Working papers / Harvard Business School, Division of Research
2
Working papers in economics
2
AAA 2007 Financial Accounting & Reporting Section (FARS) Meeting Papers
1
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ECONIS (ZBW)
466
EconStor
3
RePEc
2
Showing
1
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10
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471
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1
Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, Liyu
;
Marder, Ben
;
Lacka, Ewelina
;
Colliander, Jonas
-
2025
Persistent link: https://www.econbiz.de/10015372974
Saved in:
2
Cause-related marketing as sales promotion
Schamp, Christina
;
Heitmann, Mark
;
Peers, Yuri
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
Saved in:
3
How VLOG promotion content influences consumer attitudes
Jiang, Lu
;
Kodono, Yukio
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 241-251
Persistent link: https://www.econbiz.de/10014578026
Saved in:
4
Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia
;
Ordanini, Andrea
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10015065152
Saved in:
5
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
6
SMM for promoting healthy eating : bibliometric analysis
Ziabina, Yevheniia
;
Kryvych, Yana
;
Pigoń, Łukasz
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
4
,
pp. 113-126
Persistent link: https://www.econbiz.de/10015196779
Saved in:
7
The impact of model pose on consumer perceptions of price : a perceived-power perspective
Lee, Jeonggyu
;
Kim, Dong Hoo
- In:
Asia marketing journal
26
(
2024
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10015398987
Saved in:
8
Promotional allowances: loss leading as an incentive device
Martimort, David
;
Pouyet, Jérôme
-
2024
Persistent link: https://www.econbiz.de/10015097278
Saved in:
9
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
10
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
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