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California management review
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ECONIS (ZBW)
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subject:"absatzplanung"
(19,228 results)
1
Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
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pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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