Search Results - subject:"Academy of Marketing Science"

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Jochims, Bruna (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2022, … - 2023

customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting … the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. …

Persistent link: https://www.econbiz.de/10014232509

Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization … insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review …

Persistent link: https://www.econbiz.de/10013270881

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide … on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of …

Persistent link: https://www.econbiz.de/10013170824