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Search: subject:"Accessibility-diagnosticity model"
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Consumer behaviour
2
Konsumentenverhalten
2
Accessibility-diagnosticity model
1
Arzneimittel
1
Arzneimittelmarkt
1
Brand
1
Brand familiarity
1
Brand image
1
Brand management
1
Consumer choice
1
Drogenkonsum
1
Drug consumption
1
Familiar and unfamiliar brands
1
Information
1
Markenartikel
1
Markenführung
1
Markenimage
1
Pharmaceutical market
1
Pharmaceuticals
1
Shopping environment
1
accessibility-diagnosticity model
1
consumer expertise
1
drug labels
1
naive beliefs
1
over-the-counter drugs
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English
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Brass, Eric P.
1
Catlin, Jesse R.
1
Lynch, John G.
1
Pechmann, Cornelia
1
Saini, Yvonne K.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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2
Dangerous double dosing : how naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Catlin, Jesse R.
;
Pechmann, Cornelia
;
Brass, Eric P.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 194-209
Persistent link: https://www.econbiz.de/10011414138
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