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Search: subject:"Active consumption"
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Consumer behaviour
2
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2
Active consumption
1
Consumption
1
Consumption theory
1
Experiential consumption
1
Experiment
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Konsum
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Konsumtheorie
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Longitudinal analysis
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Längsschnittanalyse
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Nudge
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Private consumption
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Privater Konsum
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Social Marketing
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Social marketing
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Vicarious consumption
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active consumption
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consuming
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longitudinal experiments
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nudges
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product usage
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Cook, Laurel Aynne
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Hiler, Jacob L.
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Kohls, Harper
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Maglio, Sam J.
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Polman, Evan
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Nudges increase choosing but decrease consuming : longitudinal studies of the decoy, default, and compromise effects
Polman, Evan
;
Maglio, Sam J.
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
3
,
pp. 542-551
Persistent link: https://www.econbiz.de/10015338591
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2
Why do we twitch? : vicarious consumption in video-game livestreaming
Kohls, Harper
;
Hiler, Jacob L.
;
Cook, Laurel Aynne
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 639-650
Persistent link: https://www.econbiz.de/10014332318
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