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  • Search: subject:"Ad‐SCM Experiential Lab Organization Game"
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Advertising 1 Ad‐SCM Experiential Lab Organization Game 1 Learning organizations 1 Management games 1 Simulation 1 Strategic game 1 Supply chain management 1
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Saxena Arora, Anshu 1
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The Learning Organization 1
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The “organization” as an interdisciplinary learning zone : Using a strategic game to integrate learning about supply chain management and advertising
Saxena Arora, Anshu - In: The Learning Organization 19 (2012) 2, pp. 121-133
Purpose – The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success strategies for improved individual and organizational performance and sustainable competitive advantage. This research...
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