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  • Search: subject:"Ad avoidance"
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Year of publication
Subject
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Ad-avoidance 4 Consumer behaviour 4 Konsumentenverhalten 4 Media Markets 4 Two-Sided Markets 4 Ad Avoidance 3 Advertising 3 Advertising effects 3 Fernsehwerbung 3 Internet marketing 3 Online-Marketing 3 Theorie 3 Werbewirkung 3 Werbung 3 Limited Attention 2 Medienverhalten 2 Perception 2 Salience 2 Social Web 2 Social web 2 Targeted Advertising 2 Wahrnehmung 2 3M Model 1 Brand 1 Brand image 1 Brand management 1 Brand prominence 1 Cognitive ad avoidance 1 Fernsehanstalt 1 Instagram Personalized Advertising 1 Markenartikel 1 Markenführung 1 Markenimage 1 Marktstruktur 1 Measurement 1 Media usage 1 Mediennutzung 1 Medienökonomik 1 Messung 1 Personality Traits 1
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Online availability
All
Free 9
Type of publication
All
Book / Working Paper 6 Article 3
Type of publication (narrower categories)
All
Working Paper 4 Article in journal 3 Aufsatz in Zeitschrift 3 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
All
English 9
Author
All
Wenzel, Tobias 4 Hefti, Andreas 2 Liu, Shuo 2 Stuehmeier, Torben 2 Stühmeier, Torben 2 Chen, Siyun 1 Dhanya Amarnath, Debora 1 Jaidev, Uma Pricilda 1 Liaukonyte, Jura 1 McGranaghan, Matthew 1 Wei, Haiying 1 Wilbur, Kenneth C. 1 Xiao, Tingwen 1
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Institution
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Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 1 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 1
Published in...
All
DICE Discussion Paper 1 DICE Discussion Papers 1 IWQW Discussion Paper Series 1 IWQW Discussion Papers 1 International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association 1 Journal of retailing and consumer services 1 Marketing science 1 Working Paper 1 Working paper series / University of Zurich, Department of Economics 1
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Source
All
ECONIS (ZBW) 4 EconStor 3 RePEc 2
Showing 1 - 9 of 9
Cover Image
Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen; Wei, Haiying; Chen, Siyun - In: Journal of retailing and consumer services 80 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015114734
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Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora; Jaidev, Uma Pricilda - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
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How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019
We examine the implications of limited consumer attention for the targeting decisions of competing firms. Limited attention alters the strategic role of information provision as firms may become incentivized to behave as mass advertisers, despite perfect targeting abilities. We analyze the...
Persistent link: https://www.econbiz.de/10012155365
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019 - Revised version
We examine the implications of limited consumer attention for the targeting decisions of competing firms. Limited attention alters the strategic role of information provision as firms may become incentivized to behave as mass advertisers, despite perfect targeting abilities. We analyze the...
Persistent link: https://www.econbiz.de/10012154264
Saved in:
Cover Image
Getting beer during commercials: adverse effects of ad-avoidance
Stühmeier, Torben; Wenzel, Tobias - 2010
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can … avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value …
Persistent link: https://www.econbiz.de/10010302572
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Cover Image
Getting beer during commercials: adverse effects of ad-avoidance
Stühmeier, Torben; Wenzel, Tobias - Düsseldorf Institute for Competition Economics (DICE), … - 2010
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can … avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value …
Persistent link: https://www.econbiz.de/10008694135
Saved in:
Cover Image
Getting beer during commercials: adverse effects of Ad-Avoidance
Stuehmeier, Torben; Wenzel, Tobias - 2009
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can … avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value …
Persistent link: https://www.econbiz.de/10010299758
Saved in:
Cover Image
Getting beer during commercials: adverse effects of Ad-Avoidance
Stuehmeier, Torben; Wenzel, Tobias - Wirtschafts- und Sozialwissenschaftliche Fakultät, … - 2009
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can … avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value …
Persistent link: https://www.econbiz.de/10008493576
Saved in:
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