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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Visual complexity, brand gender, and ad effectiveness
Chen, Siyun
;
Ponomarenko, Veronika
;
Lv, Linxiang
; …
- In:
International journal of research in marketing : IJRM ; …
42
(
2025
)
2
,
pp. 365-390
Persistent link: https://www.econbiz.de/10015435835
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