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Subject
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Internet marketing 2 Online-Marketing 2 Ad clicks 1 Ad space 1 Advertising 1 Advertising effects 1 Advertising factors 1 App publisher 1 Auction 1 Auction theory 1 Auktion 1 Auktionstheorie 1 Core 1 Effectiveness framework 1 GSP auction 1 Integrated advertising 1 Internet-Auktion 1 Mobile Anwendung 1 Mobile Marketing 1 Mobile application 1 Mobile in-app advertising 1 Mobile marketing 1 Moderation 1 Online auction 1 Preis 1 Preismanagement 1 Price 1 Pricing strategy 1 Programmatic advertising 1 Revenue Management and Market Analytics 1 Revenue management 1 Revenue-Management 1 Search engine 1 Suchmaschine 1 VCG auction 1 Werbewirkung 1 Werbung 1 combinatorial auction 1 core pricing 1 sale of ad space 1
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Hartline, Jason D. 1 Immorlica, Nicole 1 Khani, Mohammad Reza 1 Lucier, Brendan 1 Niazadeh, Rad 1 Vinh Truong 1
Published in...
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Operations research 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong - 2024
Persistent link: https://www.econbiz.de/10015138150
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Fast core pricing for rich advertising auctions
Niazadeh, Rad; Hartline, Jason D.; Immorlica, Nicole; … - In: Operations research 70 (2022) 1, pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
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