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The transmission of advertising by word of mouth
East, Robert
- In:
International journal of market research
66
(
2024
)
4
,
pp. 378-382
Persistent link: https://www.econbiz.de/10015562144
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Research in reverse :
ad
testing
using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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