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  • Search: subject:"Adaptive personalization"
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Adaptive personalization 1 Automated technology 1 Automation 1 Automatisierung 1 Beziehungsmarketing 1 Cognition 1 Cognitive technology 1 Customer relationships 1 Dienstleistungsmarketing 1 Dienstleistungsqualität 1 Dienstleistungssektor 1 Emotion 1 Emotional technology 1 Kognition 1 Lieferantenmanagement 1 Personalization 1 Relationship marketing 1 Service 1 Service industry 1 Service quality 1 Services marketing 1 Servitization 1 Standardisierung 1 Standardization 1 Strategic service marketing 1 Supplier relationship management 1 Technischer Fortschritt 1 Technological change 1 Transactions 1
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English 1
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Huang, Ming-Hui 1 Rust, Roland T. 1
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Journal of the Academy of Marketing Science 1
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Technology-driven service strategy
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
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