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Search: subject:"Add-on selling"
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Absatz
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Add-on selling
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Beziehungsmarketing
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Companion selling
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Consumer behaviour
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Cross-selling
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Einzelhandel
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Handelskette
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In-store promotions
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Konsumentenverhalten
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Relationship marketing
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Retail chain
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Retail trade
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Sales
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Sales promotion
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Salespeople
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Selling
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Suggestive selling
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USA
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United States
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Upselling
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Verbal prompting
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Verkauf
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Verkaufsförderung
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Verkaufspersonal
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Bhatt, Siddharth Harshkant
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Pai, Dinesh Ramdas
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Journal of marketing analytics : JMA
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Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth Harshkant
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
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